What happens when an agent gets something wrong?

You find it and you undo it, which is the part that makes agents usable rather than the part that makes them impressive. Every write an agent performs goes through the same audited API your team uses, under a key scoped to that agent alone, and lands in an audit log with the agent, the key and the before state attached. Writes are idempotent, so a retry after a timeout cannot double-charge a customer or duplicate an order. Nothing that moves money — a refund, a campaign send, an ad budget — executes on the agent's own authority; it waits for a person. The realistic failure is an agent writing a bad product description, not an agent spending your money, and the bad description is one revert away.

What does "you set the limits" actually mean?

Three concrete controls, not a settings page full of toggles. Each agent gets its own key with only the operations it needs, so the merchandising agent cannot touch payouts and you can revoke any single key without disturbing the others. Anything that spends passes through an approval gate before it executes, with the amount and the destination shown. And every action is logged against the key that performed it, so "who changed this price" has an answer rather than a theory. An agent with no key has no access at all — the default is nothing, and you add.

Should I start free or talk to sales?

Start free if you are setting up a store and want to see the product; nothing about it is a trial that expires out from under you. Talk to sales if you already sell and are asking whether to move, because the answer depends on three facts about your current setup — whether stored card credentials can be transferred, whether your earning URLs have one-to-one equivalents, and whether subscription state reconciles — and none of them survives a signup form. Getting those wrong is worse than not moving, so we would rather establish them with you first than sell you a migration that hurts.

What does running on one platform actually replace?

The storefront, the checkout, the subscription engine, the payment connection, inventory and fulfilment routing, email and SMS, and the analytics that report on all of it — as one system with one set of records rather than a commerce platform with six apps synced to it. The difference shows up in the disagreements you stop having: inventory that reserves against upcoming renewals, one discount engine rather than two that stack differently, and a renewal that can be attributed to the campaign that produced the original order. Payments still settle into your own Stripe and PayPal accounts; we do not sit between you and your money.

AI commerce platform

The commerce platform agents can run autonomously

Replatform onto one system for storefront, checkout, subscriptions and fulfillment — then give agents scoped access to run it, with every action logged.

Get in touch

Try PlatformDTC

Anthropic

Claude

Google

Stripe

PayPal

Next.js

Cloudflare

PostgreSQL

Redis

Docker

Connects to your ad accounts

Facebook

Instagram

TikTok

Google Ads

Original research

We measured how 147 DTC brands look to a shopping agent

The DTC AI Crawler Index requests every brand’s discovery documents and records what an agent can actually read. The full method, the raw results and the two numbers we had to correct are all published.

Read the index

Free tool

See your product page the way a crawler does

The agent readiness checker fetches your page with JavaScript disabled, reads the structured data an agent would parse, and tells you what is missing. No account required.

Check your store

Study

Agentic checkout is already live on half of DTC

We called the endpoints on 58 well-known DTC hosts. 31 serve a live UCP discovery document and every one of them answers a Model Context Protocol tools list. The hosts and the transcript are in the post.

Read the study

Security

The control plane that makes autonomous agents safe to run

Scoped keys, an approval gate on spend, idempotent mutations and a full audit trail — the Agent Gateway security model, documented end to end.

Read the security model

Total cost of ownership

Compare what your current platform actually costs to run

Platform fee, payment margin, app subscriptions and the engineering time replatforming consumes — laid out side by side against what the same operation costs here.

Compare costs

Migration

Run PlatformDTC in parallel before you cut over

Import your catalog, rebuild the storefront against your brand and keep the old platform live until the numbers agree. Nothing about the switch has to be a leap.

See how migration works

Solutions

One system for how you sell

Direct-to-consumer and B2B orders share one catalog and one order record.

B2C

Storefronts that agents build in your brand’s fonts and colors, and a checkout that runs on your own domain.

Explore B2C

B2B

Draft orders for invoiced, wholesale and phone sales: build the order, send it to the customer as an invoice, and it becomes a real order once paid.

Explore B2B

PlatformDTC advantages

The self-driving engine built for what comes next

One system runs storefront, checkout, subscriptions and fulfilment, and agents operate it through the same scoped, audited API your team uses.

Accelerate at AI speed

Describe a store, a landing page or a Meta Ads campaign, and an agent builds it on your store.

Maximize revenue

Checkout runs on your own domain, with Apple Pay, Google Pay and PayPal built in.

Peak-load performance

Checkout is served from the edge: median time to first byte 46ms and largest contentful paint 180ms in our own Playwright runs. Live availability per service is published on the status page.

Composable by design

Evolve your commerce architecture and reinvent customer experiences with a modular AI operating system.

Amplify developer output

Direct your engineers toward differentiated builds while PlatformDTC's AI layer handles the infrastructure beneath them.

Agent Gateway operations

Scoped dtc_* tools let an agent run catalog, campaigns, orders and reporting through one audited API.

Of agent actions audited

Every agent mutation is idempotent and attributed to a scoped key.

Why PlatformDTC

AI-first, commerce to the core

Relentless AI innovation

Accelerate faster with the work we publish as we ship it every year.

Autonomous efficiency

Amplify team output with an intuitive UI that lets AI handle the repetitive work.

Checkout built for conversion

Checkout is served from the edge, with wallets and express payment methods built in — see the checkout details.

Instant, immersive global storefronts

Storefronts and checkout are served from a global CDN, close to wherever your customers are rather than from one origin region.

Developer-grade tools, built to extend

Comprehensive docs and flexible APIs for the teams building on top.

One order lifecycle

Storefront, subscriptions, payments, inventory, returns and fulfillment on a single system

32 governed agent operations

Scoped dtc_* tools and idempotent writes

The AI engine behind enterprise commerce

Talk to our enterprise team and discover how PlatformDTC integrates into your stack as a self-driving growth layer.

Get in touch Try PlatformDTC

AI agent room

Meet the team you never have to hire.

Merchandising, retention, ads, support, ops. Each one works your real store around the clock. Limited access. Everything logged.

See how agents work